for brides & grooms
for brides & grooms
Collate all your enquiries on one list
The first step to Best Practise of dealing with enquires its to collate all enquiries in on list.
Event businesses have 5 enquiry channels and capturing and responding to each enquiry and then collating them into one list for follow up reminders, future marketing database, conversion reporting. Adding them into a simple CRM or database is the easiest way to achieve this.
Even a spreadsheet that you can update is a start, rather than relying on folders in your email inbox. Improvement is difficult if you can not accurately track your enquiry numbers and conversions.
A simple CRM (Customer Relationship Manager) can:
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Auto load all your enquiries in one list
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Remind you when to follow up
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Auto update each enquiry status by sending emails from the CRM
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Report weekly on targets and enquiry numbers, advances and bookings
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Help you continue to nurture enquiries until they book or are lost
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Graph where you lost leads chose and why to help you in your sales process
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Use the auto created database for other marketing and promotions
You can not win the race if you don't get in the final and a good CRM will help you nurture every enquiry and maximise your conversions to bookings, getting you over the line more often.