for brides & grooms
Freely download your packages
anonymously - are you crazy
Your visitor is on your site, they have gone to your event specific page, they like what they see and want more information, they click on your packages and it opens a PDF that they can print and leave.
They were right there and now you have to wait and hope they contact you. ARE YOU CRAZY, all you had to do, is ask them to give you an email to send them the packages and maybe even ask for some information about their event.
You can't start a sales conversation because you don't know who there are or have a way of contacting them.
Alternatives
"Download Packages" are doing words and people who click, can be asked to nominate the packages or information they would like from a list you sent them.
Turn these visitors into possible clients and add them to your sales funnel, rather than just hoping they contact you back.
If you would like to see a preview of how the download packages options could work so simply on your website click and ask
A simple change
With your download packages button, simply change it from opening your PDF link to opening a download package modal that offers them the pdf and asks where they would like the pdf emailed to.
People will just leave if they can't download
Rubbish, our numbers show you will get a huge increase in enquires from a website every time this change is made from free download pdf to a download and leave your contact and event details and numbers don't lie.
Let's look at that though, if someone is so disinterested that they will not add their email address to get the information they really want, then are they likely to become a booking? - my answer is no.
However keen visitors that download and leave may intend to return and then forget or another efficient venue starts a conversation with them and gets them in for a site visit and closes them before they remember to get back to you.
Open Instantly - not just email
You have to give information now, live, while they are on your site, so they can look at the information and maybe be prompted to book a meeting.
At the end of the day you want to be able to showcase your services, quote and get them to sign a contract and pay a deposit. Every step of what you do must be towards doing that efficiently.
Your opposition will be trying to book them
You have to compete against your opposition, so delivering what the visitors want, quickly and start a conversation with that visitor sooner than your opposition does, will really help get the potential client to the point where you can try to convert them to a booking first.