for brides & grooms
You have had great enquiries and sent them information and now you think they have gone elsewhere
Your data base (if you have one) should contain all of the enquiries you have received.
You have sent information and a follow up and maybe even an invitation meet.
They have enquired for a date you have available and nothing - what do you do now?
Don't send them an email!
If you continue to hassle then - which no one does by the way - they will just unsubscribe from you.
So what do you do if you don't send them an email - you send them information, cool stuff, fun stuff, interesting stuff and just keep in touch with them.
Everyone at school wanted to hang out with the cool kids or the leaders, so be the cool business, the leading business. You have more knowledge that you realise and telling people about things will just have them think about you and your services.
Nurturing communication
So you might send them information about you, yoru weddings or the industry in general. Stuff that they would like to know - you put it in a template say template #4
Let me give you an example:
Ok you are a reception venue or a DJ - you might send
If you would like some help setting up your follow up template then shoot me an email
Are you giving up too soon?
Simply sending a good follow up, say a week later, will put you in the top 8% of venues and suppliers.
How YEM makes this easy
YEM Pro has a template section in settings that allows you to set up different templates for each different enquiry type. Add event specific pictures, the right packages of links to information, PDF links and not PDF's so the email doesn't become to big to send or worse you don't have to email a poor resolution pdf just to keep the email size small.
Each template can be signed off by the right person and set up with call to action buttons like - book a meeting time to help increase site visit appointments.
Set the follow up template up once and then simply one click to send
In your YEM Pro settings, you can create as many different email templates as you like
Once you set it up, you can simply click send follow up from your inbox or from your notification and send an impressive personalised response with one click.
Impressive and very quick from any device, anywhere.
It is about creating a sales process for every enquiry
1. Make the follow up short
Short and friendly, let them know that you know they have a lot on at the moment and that you just wanted to be there for them.
2. Include your info again
3. Only add links to attachments not attachments
Don't make the go back through their emails to find you info again, include links to it in your follow up.
Emails that are more that 5meg in size may have trouble being delivered. It is always tempting to add a few extra images or a great quality PDF to showcase your business but you may be stoping it being delivered. With YEM Pro in settings you can upload packages and PDF's to the server and then add them as a link in your email template so they have no size at all and hence won't cause delivery issues.
4. When you send to the client from YEM Pro
When you send to the client from YEM Pro your email and their response is saved into the activity log of their event as well as being sent to your email inbox. This will keep all communication in one story and make it very easy to see every email from every team member from when the client first enquired. From within the client event, in the action box, click Send Email and choose a template or just type an email as you would normally and it will be sent and automatically included in the activity log.
5. Auto reminders
You can set a reminder for sending a follow up of any email and you will get a reminder and a link to the clients event where you can see what has been sent and send the follow up or the next email with just a few clicks.
6. Send templetes from a mobile
You can't cut and paste responses to send from a mobile device but with templates you can open a template, edit it on the fly and click send, all from your phone and the edited template is copied into the clients activity log so you always know what you or someone else has sent and when
7. Call to action buttons
You can add call to action buttons on the bottom of every email template to prompt couples to engage with you themselves and suggest a booking time of ask for more information etc.
These are simply added in the template and appear on the bottom of the email
Continue your sales process with a simple follow up email
Send a quick follow up to keep engagement with each enquiry and to prompt them to start the sales journey with you. You may be the only supplier that continues to keep in touch with them.
Once you have made the template you can just send it each time with a click!